Maida is a white flour. It is made from wheat. It is finely milled and refined wheat flour. It is similar to cake flour. For making Maida, the bran and germ are removed and only the endosperm is ground. It is commonly used in baking cakes, pies and other desserts. It may also be used as a thickening agent. it is sometimes labeled and marketed as 'all-purpose flour', though it is different from all-purpose flour.